Zoe Yin Design Thinking

Learning experience and design thinking of Master of Design for services in DJCAD


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Blueprint update 2013/07/09

Here is the new blueprint based on the interface I’m designing for the service. It contains several different user journeys in various contexts and covers the physical evidences, front-stages, back-stages and supports of the whole service system:

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In the next stage research, I need to confirm how the front-stages and back-stages service processes work with appropriate supports. And I found it’s very hard to visualize the whole service systemically with one blueprint because it contains many scenarios. Therefore I’m trying to use another approach to map the whole service system.


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Service blueprint of concepts and evaluation elements

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From Design Council, “a service blueprint is a way to show a service from start to finish. It shows all the different touchpoints and interactions that a user encounters on their journey through the service”.

The service blueprint in this post works as a process but not a result to reflect all the concepts and requirements I collected for the service in my project and helps me better understand how to transform the insights to outcomes.

As the above picture shows, the blueprint contains requirements, physical evidence, user journey, frontstage, Backstage and support. There are main stages of aware, join, use, continue and leave. In the middle area, the red boxes represent various concept pieces I generated before or during blueprinting, the blue boxes represent requirements I gained mainly from previous research, and the yellow ones represent the journey users may go through in this service. This service blueprint exercise helps me to start to see all the components from both frontstage and backstage in a systemic way. From the big picture, I begin to know better that how to achieve various requirements of identity management systems through different stages and how to combine innovative ideas reasonably. It also helps me to distribute the concepts into little pieces as preparation of next stage’s co-design workshop.