Zoe Yin Design Thinking

Learning experience and design thinking of Master of Design for services in DJCAD


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Personal- Privacy by design

Personal is a well-designed and quite close case for my project. It’s a service which helps people manage and share personal information. Personal works within the concept of “Privacy by Design”, which may be very helpful for my project.

The following sketch shows how Personal works:

personal case study-2

All personal information is saved in Gems, grouped within function and feature categories, and all Gems are collected in data Vault, which provides high security level. Users could choose data to share with others such as family members and work peers. In addition, the data on Personal could be linked to its another product Fill It, which is embedded as a bookmark of browser and helps users fill in online forms and log in automatically with the information kept in Personal account.

personal video

The story in Fill It’s video mentions users’ multiple identities online and at the end of the story, it says the benefit of the service is to “Let users to get back to the important things in life” – that supports my project topic a lot.